Digital Marketer
Study Program Courses

This course is designed to provide students with a comprehensive understanding of digital marketing, equipping them with the skills and knowledge needed to excel in today’s fast-paced, technology-driven marketing landscape.

The curriculum covers a broad range of essential digital marketing strategies and techniques, including content marketing, search engine optimization (SEO), social media marketing, email marketing, paid advertising, and data analytics.

Students will learn how to effectively plan, implement, and optimize digital marketing campaigns across various platforms, such as social media, search engines, and websites, to drive brand awareness, engagement, and conversions.

In addition to foundational marketing principles, the course emphasizes the importance of understanding consumer behavior, creating data-driven strategies, and using key performance indicators (KPIs) to measure success. Students will gain hands-on experience with industry-standard marketing tools and platforms, and develop a strong ability to adapt to the ever-evolving digital landscape.

By the end of the course, students will be equipped with a solid skill set to create impactful digital marketing campaigns and navigate the complexities of the digital marketing world.

Learning Details and Options

This curriculum is designed to ensure students gain practical skills, strategic insights, and leadership capabilities in digital marketing, all while ensuring they stay adaptable and ready to lead in the ever-evolving digital landscape.

Key Areas:

Digital Marketing Fundamentals:

  • Introduction to key digital marketing concepts, including brand awareness, engagement, lead generation, and conversions.
  • Understanding the importance of customer journeys and sales funnels across different digital touchpoints.
  • Exploring various marketing channels, including organic and paid strategies, social media, SEO, email marketing, and influencer marketing.

Content Marketing & Strategy:

  • Developing content marketing strategies that resonate with target audiences, focusing on storytelling, brand voice, and content formats (blogs, videos, infographics, etc.).
  • Understanding the role of SEO in content creation to drive organic traffic.
  • Learning how to create compelling, high-quality content that aligns with business goals and audience needs.

Social Media Marketing:

  • Mastering strategies for organic and paid social media marketing across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
  • Creating and scheduling engaging content, leveraging hashtags, and utilizing social media advertising to reach specific target audiences.
  • Analyzing social media metrics to refine strategies and improve engagement rates.

Search Engine Optimization (SEO):

  • In-depth understanding of on-page and off-page SEO techniques, including keyword research, meta tags, backlinking, and optimizing content for search engines.
  • Analyzing search engine algorithms and staying up to date with the latest SEO trends and best practices.
  • Conducting SEO audits and improving website visibility on search engine results pages (SERPs).

Email Marketing & Automation:

  • Crafting targeted email campaigns that convert, focusing on subject lines, personalization, and clear calls to action (CTAs).
  • Leveraging email marketing automation tools like Mailchimp and HubSpot to streamline campaigns and enhance user engagement.
  • A/B testing email campaigns to improve open rates, click-through rates, and overall campaign performance.

Paid Advertising (PPC & SEM):

  • Understanding pay-per-click (PPC) advertising and search engine marketing (SEM), including Google Ads and Bing Ads.
  • Designing paid campaigns, setting budgets, targeting specific demographics, and optimizing ad performance to maximize ROI.
  • Analyzing metrics such as cost-per-click (CPC), click-through rates (CTR), and conversions to fine-tune paid strategies.

Analytics & Data-Driven Marketing:

  • Using tools like Google Analytics, Facebook Insights, and other analytics platforms to track campaign performance, understand user behavior, and identify trends.
  • Setting up and interpreting key performance indicators (KPIs) to measure success across different digital marketing channels.
  • Leveraging data insights to make informed decisions, optimize campaigns, and ensure continuous improvement.

Conversion Rate Optimization (CRO):

  • Understanding the principles of conversion rate optimization to improve the effectiveness of landing pages and websites.
  • Implementing A/B testing and heat maps to optimize user experience and increase conversions.
  • Identifying barriers in the customer journey and making adjustments to maximize lead generation and sales.

Influencer & Affiliate Marketing:

  • Exploring the growing field of influencer marketing and how to collaborate with influencers to enhance brand visibility and credibility.
  • Learning how to develop affiliate marketing programs to drive sales through third-party partnerships and networks.

Collaboration & Feedback:

  • Working with cross-functional teams including designers, content creators, developers, and sales teams to align marketing efforts with business goals.
  • Gathering and implementing feedback from stakeholders and clients to refine campaigns and strategies for better outcomes.
  • Communicating marketing results and insights through clear reports and presentations to key decision-makers.

Assessment & Project Types:

Individual Assignments:

  • Practical tasks focused on applying digital marketing strategies to real-world business scenarios.
  • In-depth assignments involving SEO optimization, content creation, social media management, and paid advertising campaigns.
  • Data analysis and interpretation assignments to measure campaign performance and identify areas for improvement.
  • Software-based tasks to familiarize students with industry-standard marketing tools and platforms like Google Analytics, SEMrush, Hootsuite, and Mailchimp.

Group Projects:

  • Collaborative projects simulating a team-based digital marketing environment, where students develop integrated marketing campaigns.
  • Working together to plan, execute, and optimize digital marketing strategies for different platforms, including social media, email, and search engines.
  • Creating a comprehensive digital marketing strategy for a hypothetical or real business, including content planning, audience targeting, and budget allocation.
  • Developing and presenting a full-scale campaign, complete with a digital media plan, audience analysis, and performance metrics.

Portfolio Development:

  • Building a professional digital marketing portfolio showcasing completed campaigns, strategies, and successful outcomes.
  • Regular updates to the portfolio with real-world examples of work completed during the course, such as SEO audits, paid ad campaigns, and content marketing strategies.
  • Peer reviews and constructive feedback sessions to refine campaigns and improve presentation and strategy execution.

Final Capstone Project:

  • A comprehensive digital marketing project where students design and execute a full-fledged campaign for a real or hypothetical brand, covering multiple channels (social media, email, SEO, and paid ads).
  • In-depth market research, target audience analysis, and strategic planning will be required, alongside the development of a content calendar and campaign assets.
  • Continuous performance monitoring and optimization strategies, with a final report detailing campaign goals, KPIs, execution, and results.
  • The capstone project serves as a culmination of all the skills and techniques learned throughout the course, providing students with a practical and demonstrable outcome for future employers or clients.

Key Outcomes & Skills After Completion:

  • Developing and implementing multi-channel digital marketing strategies
  • Managing SEO, PPC, Social Media, Content, Email, and Video Marketing campaigns
  • Leading marketing teams and scaling campaigns for growth
  • Making data-driven decisions and optimizing marketing efforts
  • Becoming confident digital marketers ready for leadership roles or entrepreneurship.

Regular & Intensive Learning Option

  • Class Schedule:
    Morning Students – Monday to Thursday, 09:00 am – 03:00 pm
    Afternoon Students – Monday to Thursday, 03:30 pm – 08:00 pm
  • Teaching Method: Online & Offline / Online only (eg. Google meet video call)
  • Course Duration: 4 sessions (12 months)
  • Session Length: 1 session = 3 months
  • DWTA Qualification: Academic Diploma
  • CTVET’s National TVET Qualification Framework (NTVETQF): Higher National Diploma
  • Tuition & Guidance Fees:
    • Ghc 2100 per session or
    • Ghc 750 per month

Slow-Paced & Relaxed Learning Option

  • Class Schedule:
    Weekend Evening Students – Saturdays, 09:00 am – 05:00 pm
  • Teaching Method: Online & Offline / Online only (eg. Google meet video call)
  • Course Duration: 4 sessions (12 months)
  • Session Length: 1 session = 3 months
  • DWTA Qualification: Academic Diploma
  • CTVET’s National TVET Qualification Framework (NTVETQF): Higher National Diploma
  • Tuition & Guidance Fees:
    • Ghc 2100 per session or
    • Ghc 750 per month
Apply Now

Comprehensive 12-Month Digital Marketing Course for DevWorld Tech Academy

Duration: 12 Months (48 Weeks)
Schedule: Monday to Thursday

  • Morning session: 09:00 AM – 03:00 PM
  • Afternoon session: 03:00 PM – 08:00 PM

Level: Beginner to Advanced
Mode of Delivery: Online & Offline
Target Audience: Complete beginners with no prior knowledge of digital marketing, looking to pursue a career in digital marketing.

Course Objectives:

This course is designed to take a complete beginner to a proficient level in digital marketing. By the end of the 12-month course, students will be well-versed in the key areas of digital marketing, including SEO, SEM, social media, content marketing, PPC, email marketing, video marketing, analytics, and advanced strategies for business growth. They will be ready for leadership roles or to launch their own digital marketing ventures.

Course Outline:

Month 1-3: Digital Marketing Fundamentals

Objective: To introduce students to digital marketing basics, including SEO, social media, content marketing, and website optimization.

Week 1-2: Introduction to Digital Marketing

  • Session 1 (09:00 AM – 12:00 PM):
    • Overview of Digital Marketing
    • Why Digital Marketing Matters in the Modern World
    • Understanding the Digital Marketing Ecosystem (SEO, SEM, Social Media, Content Marketing, Analytics)
    • Types of Digital Marketing: Organic vs. Paid
    • Customer Journey & Target Audience Identification
  • Session 2 (01:00 PM – 03:00 PM):
    • Basics of Digital Marketing Strategy
    • Key Performance Indicators (KPIs) for Digital Marketing
    • Introduction to Web Development & Content Management Systems (WordPress, Wix)
    • Basic Website Design & User Interface (UI)/User Experience (UX) Principles

Week 3-4: Website & Content Creation Basics

  • Session 1 (09:00 AM – 12:00 PM):
    • Understanding Web Analytics: Introduction to Google Analytics
    • Introduction to Content Marketing: Importance & Strategy
    • Basics of Blogging: Content Creation and SEO Writing
    • Keyword Research for Beginners (Google Keyword Planner)
  • Session 2 (01:00 PM – 03:00 PM):
    • Introduction to Basic HTML for Marketers
    • SEO Basics: On-page SEO (Title Tags, Meta Descriptions, and Keywords)
    • Content Planning and Scheduling with Tools like Hootsuite
    • Creating SEO-Friendly Blog Posts and Landing Pages

Week 5-6: Introduction to SEO

  • Session 1 (09:00 AM – 12:00 PM):
    • Fundamentals of Search Engine Optimization (SEO)
    • On-page SEO Techniques (Headings, Internal Linking, Alt Text, etc.)
    • Basics of Keyword Research (Using Google Keyword Planner, Ahrefs, Ubersuggest)
    • Understanding SERPs & Google Algorithms
  • Session 2 (01:00 PM – 03:00 PM):
    • Introduction to Link Building Strategies
    • Technical SEO Basics (Site Speed, Mobile Optimization, URL Structure)
    • Setting Up Google Search Console & Google My Business
    • Evaluating SEO Performance & Tracking Results

Week 7-8: Social Media Marketing

  • Session 1 (09:00 AM – 12:00 PM):
    • Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
    • Social Media Strategy & Planning: Organic vs Paid Marketing
    • Building Social Media Audiences & Engagement Techniques
  • Session 2 (01:00 PM – 03:00 PM):
    • Content Creation for Social Media: Best Practices
    • Social Media Advertising Fundamentals
    • Introduction to Facebook & Instagram Ads: Setup & Management
    • Understanding Metrics & Reporting for Social Media Campaigns

Week 9-10: Digital Marketing Analytics

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Google Analytics: Understanding the Dashboard & Metrics
    • How to Set Goals & Track Conversions in Google Analytics
    • Basics of A/B Testing for Website Optimization
    • Using Analytics for Data-Driven Decisions
  • Session 2 (01:00 PM – 03:00 PM):
    • Understanding Bounce Rate, CTR, Conversion Rate, etc.
    • How to Read and Interpret Analytics Reports
    • Introduction to Heatmaps and Session Recording Tools (Hotjar, Crazy Egg)
    • Creating Simple Reports for Clients and Stakeholders

Month 4-6: Intermediate Digital Marketing Strategies

Objective: Build upon the fundamentals by introducing intermediate techniques and deeper practical applications in SEO, PPC, Social Media, and Email Marketing.

Week 11-12: Advanced SEO Techniques

  • Session 1 (09:00 AM – 12:00 PM):
    • Advanced On-page SEO: Schema Markup, Structured Data
    • Understanding Mobile SEO Optimization
    • Introduction to Local SEO and Google My Business Optimization
  • Session 2 (01:00 PM – 03:00 PM):
    • Conducting SEO Audits & Site Analysis
    • Introduction to Tools like Moz, SEMrush, Ahrefs for SEO Audits
    • Understanding Search Engine Ranking Factors
    • SEO for eCommerce Websites

Week 13-14: Paid Search Advertising (PPC)

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Pay-Per-Click (PPC) Advertising
    • Setting Up Google Ads: Campaigns, Ad Groups, and Keywords
    • Understanding Ad Rank and Bidding Strategies
  • Session 2 (01:00 PM – 03:00 PM):
    • Creating Google Ads Campaigns: Search, Display, and Shopping Ads
    • Conversion Tracking & Setting Up Google Tag Manager
    • Retargeting and Remarketing in Google Ads
    • Analyzing PPC Campaign Performance

Week 15-16: Email Marketing Fundamentals

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Email Marketing Platforms (Mailchimp, ConvertKit)
    • Building & Maintaining an Email List
    • Creating Email Campaigns: Templates, Design, & Content
  • Session 2 (01:00 PM – 03:00 PM):
    • Segmenting Email Lists & Personalizing Campaigns
    • Analyzing Key Email Metrics: Open Rates, CTR, Bounce Rates
    • Introduction to Email Automation & Drip Campaigns
    • A/B Testing for Email Campaigns

Week 17-18: Social Media Advertising & Influencer Marketing

  • Session 1 (09:00 AM – 12:00 PM):
    • In-Depth Facebook & Instagram Ads
    • Setting Up & Running Ad Campaigns on Facebook/Instagram
    • Understanding Audiences & Creating Custom Audiences
  • Session 2 (01:00 PM – 03:00 PM):
    • Budgeting & Bidding Strategies for Paid Ads
    • Introduction to Influencer Marketing: Finding & Collaborating with Influencers
    • Managing Social Media Ad Campaigns
    • Analyzing ROI for Paid Social Media Campaigns

Month 7-9: Advanced Digital Marketing Strategies

Objective: Focus on scaling digital marketing efforts, integrating multiple strategies and channels, and diving into high-level tactics like conversion rate optimization, content marketing, and affiliate marketing.

Week 19-20: Content Marketing Strategy

  • Session 1 (09:00 AM – 12:00 PM):
    • Developing a Content Marketing Strategy
    • Creating a Content Calendar & Workflow
    • Case Studies of Successful Content Marketing Campaigns
  • Session 2 (01:00 PM – 03:00 PM):
    • Content for Lead Generation & Sales Funnels
    • Developing Long-Form Content: Blogs, Whitepapers, Case Studies
    • Integrating Content with Social Media & SEO

Week 21-22: Conversion Rate Optimization (CRO)

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Conversion Rate Optimization (CRO)
    • Tools for CRO: Hotjar, Optimizely, Unbounce
    • Creating & Optimizing Landing Pages
  • Session 2 (01:00 PM – 03:00 PM):
    • Using A/B Testing for CRO
    • User Behavior Analysis: Heatmaps, Click Tracking, and User Recordings
    • Improving Checkout Pages for eCommerce Websites
    • Testing and Iterating for Continuous Improvement

Week 23-24: Affiliate Marketing & Partnerships

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Affiliate Marketing
    • Finding Affiliate Programs and Setting Up Partnerships
    • Managing Affiliate Campaigns and Tracking Performance
  • Session 2 (01:00 PM – 03:00 PM):
    • Leveraging Influencers and Bloggers for Affiliate Marketing
    • Legal and Compliance Considerations in Affiliate Marketing
    • Developing Affiliate Marketing Programs for Your Business

Week 25-26: Marketing Automation and AI

  • Session 1 (09:00 AM – 12:00 PM):
    • Introduction to Marketing Automation Tools (HubSpot, Marketo, etc.)
    • Automating Lead Generation and Nurturing Campaigns
    • Using AI to Personalize Marketing
  • Session 2 (01:00 PM – 03:00 PM):
    • AI-Powered Customer Support Tools (Chatbots, etc.)
    • Introduction to Predictive Analytics & Data Science in Marketing
    • How AI Can Improve Marketing Campaigns and Analytics

Month 10-12: Leadership, Strategy, and Innovation

Objective: Prepare students for leadership roles, focusing on strategic planning, scaling marketing campaigns, and staying ahead of the trends in the digital marketing world.

Week 27-28: Digital Marketing Leadership & Strategy

  • Session 1 (09:00 AM – 12:00 PM):
    • Leading Digital Marketing Teams
    • Strategic Planning for Digital Marketing Campaigns
    • Managing Digital Marketing Budgets & Resources
  • Session 2 (01:00 PM – 03:00 PM):
    • Understanding the Role of the CMO
    • Scaling Marketing Efforts for Global Reach
    • Cross-Functional Collaboration Between Teams

Week 29-30: Data-Driven Decision Making

  • Session 1 (09:00 AM – 12:00 PM):
    • Advanced Google Analytics & Data Tools
    • Building Dashboards for Marketing Teams
    • Data-Driven Personalization & Retargeting Strategies
  • Session 2 (01:00 PM – 03:00 PM):
    • Attribution Models in Marketing
    • Using Data to Optimize Marketing Campaigns
    • Creating and Presenting Marketing Reports

Week 31-32: Entrepreneurship and Digital Marketing

  • Session 1 (09:00 AM – 12:00 PM):
    • Building a Digital Marketing Agency
    • Legal & Ethical Considerations in Digital Marketing
    • Growth Hacking Strategies for Entrepreneurs
  • Session 2 (01:00 PM – 03:00 PM):
    • Setting Up and Running Your Own Digital Marketing Business
    • Marketing Automation for Small Businesses
    • Fundraising and Investment for Marketing Startups

Week 33-34: Future Trends and Innovation

  • Session 1 (09:00 AM – 12:00 PM):
    • The Future of AI and Automation in Marketing
    • Voice Search and Smart Devices in Marketing
    • Augmented Reality (AR) and Virtual Reality (VR) in Marketing
  • Session 2 (01:00 PM – 03:00 PM):
    • Blockchain & Digital Marketing
    • Preparing for Digital Marketing in the Next Decade
    • Career Opportunities in Digital Marketing: How to Stay Ahead

Capstone Project & Certification:

  • Final Week:
    • Capstone Project: Students will complete a comprehensive digital marketing project, incorporating strategy development, campaign execution, and measurable results using real-world scenarios.

Certification: Upon successful completion of the course and the capstone project, students will receive a Digital Marketing Mastery Certification from DevWorld Tech Academy.

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